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Company information

Happy Angler is an online store specializing on fishing with a range of 10,000–15,000 individual products depending on the season. Our range comprises all well-known Finnish and international fishing brands, as well as our own high-quality private label products. Our extensive experience of fishing and efficient purchasing activities ensures that we can offer our customers both the latest new products and perennial favorites – always at affordable prices. Our motivated personnel and proficient customer service operators complete our concept: No problem is too large or too small for us to tackle!

We are part of the Swedish Rusta group, whose turnover was approximately 800 million euros last year. We have approximately 200 brick and mortar stores in four different countries. The Happy Angler online store is available in three different languages and we dispatch hundreds of orders to more than 40 different countries each day. Our Finnish website is available at, and our Swedish-speaking customers can visit us at

Contact Information:
Rusta Finland Oy (business ID: 0750 66-6)
Porttipuistontie 1

Online store customer service:
available weekdays from 8:00 to 14:00 CET.

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