Happy Angler is the private label of the Happy Angler online store. Happy Angler is a reliable partner to all angling enthusiasts. It provides attractive solutions for all lure fishing needs – consumers who have established a connection with the brand find it easy to choose all kinds of products from the range of a familiar brand. The Happy Angler Pro Series 9X braided lines and a range of pliers designed for fishing use are just some of the extremely popular products on offer.