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Information about Happy Angler

Happy Angler stands out as a premier online destination specializing in fishing, boasting a diverse product range that spans between 10,000 and 15,000 items, varying according to the season. Our inventory comprises well-known Finnish and international brands, alongside a curated selection of high-quality private label products. Leveraging extensive expertise in fishing and strategic procurement, we consistently present our customers with a compelling mix of innovative products and enduring favorites, always competitively priced.

Our operational philosophy is fortified by a team of motivated professionals and a dedicated customer service department committed to resolving challenges of any magnitude. At Happy Angler, no problem is deemed too large or small – we are devoted to providing optimal solutions for our valued customers.

As a member of the Swedish Rusta group, with a robust annual turnover of approximately 800 million euros, we contribute to a network of around 200 physical stores across four countries. The Happy Angler online store, available in three languages, facilitates seamless transactions for our international customer base. Each day, we dispatch hundreds of orders to more than 40 countries, emphasizing our commitment to a global clientele.

For our Swedish patrons, please visit our website at, and for our Finnish customers, we welcome you to explore our offerings at Your satisfaction is our priority, and we strive to deliver an unparalleled shopping experience at Happy Angler.

Contact Information

Happy Angler COM
Rusta Finland Oy
Porttipuistontie 1
Fax. +358 (0) 75-325 5018

Customer service:

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