Rapala

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Rapala

(138 products)
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  • Rapala Gold Miner 12 cm vaappu - Happy Angler
    Bestseller!
    Up to 25% OFF

    Rapala Gold Miner 12 cm Plug

    In stock
    €9.75 €13
  • 2026 NEW
    SAVE 50 %!

    Rapala Mystery Box Trout

    (3)
    In stock
    €40.63 €81.27
  • Rapala Rippin´ Rap 5 cm vaappu - Happy Angler
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    Top Rated!

    Rapala Rippin´ Rap 5 cm Plug

    (14)
    In stock
    From €4.06 €8.12
  • Rapala X-Rap Peto 14 cm jerkki - Happy Angler
    Up to 30% OFF

    Rapala X-Rap Peto 14 cm Jerkbait

    (4)
    In stock
    From €10.80 €15.43
  • Rapala Precision Xtreme Air Boss 10 cm Plug
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    Up to 16% OFF

    Rapala Precision Xtreme Air Boss 10 cm Plug

    (1)
    In stock
    €13 €15.43
  • Rapala Harvest Shad 7 cm Plug
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    Up to 9% OFF

    Rapala Harvest Shad 7 cm Plug

    (1)
    In stock
    €8.12 €8.93
  • Rapala Original Floater Elite 12 cm Plug
    2026 NEW
    Up to 21% OFF

    Rapala Original Floater Elite 12 cm Plug

    (1)
    In stock
    €12.18 €15.43
  • Rapala Scatter Rap Minnow 11 cm vaappu - Happy Angler
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    Rapala Scatter Rap Minnow 11 cm Plug

    (8)
    In stock
    €11.37
  • Rapala Minnow Spoon 7 cm ruohikkouistin - Happy Angler
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    Rapala Minnow Spoon 7 cm Weedless Lure

    (249)
    In stock
    €7.31
  • Rapala Precision Xtreme Air Boss Saltwater 10 cm Plug
    2026 NEW
    Up to 16% OFF

    Rapala Precision Xtreme Air Boss Saltwater 10 cm Plug

    (1)
    In stock
    €13 €15.43
  • Rapala Kallan 26 g lusikkauistin - Happy Angler
    Bestseller!

    Rapala Kallan 26 g Spoon

    (5)
    In stock
    €13.81
  • Rapala Extreme Ice Gel Pro kylmäelementti - Happy Angler
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    Rapala Extreme Ice Gel Pro Freezer Pack

    (9)
    In stock
    From €20.31
  • Rapala CrushCity The Jerk 9,5 cm jigi 7 kpl/pkt - Happy Angler
    Bestseller!
    Up to 11% OFF

    Rapala CrushCity The Jerk 9.5 cm Jig 7-Pack

    (1)
    In stock
    €6.49 €7.31
  • Rapala Harvest Shad 5 cm Plug
    2026 NEW
    Up to 9% OFF

    Rapala Harvest Shad 5 cm Plug

    (1)
    In stock
    €8.12 €8.93
  • Rapala Jointed Shad Rap 9 cm vaappu - Happy Angler
    Top Rated!

    Rapala Jointed Shad Rap 9 cm

    (22)
    In stock
    €10.56
  • 2026 NEW

    Rapala CrushCity Mooch Minnow 9 cm Jig 6-Pack

    In stock
    €6.49
  • Rapala CrushCity The Suspect 7 cm jigi 8 kpl/pkt - Happy Angler
    Bestseller!
    Up to 11% OFF

    Rapala CrushCity The Suspect 7 cm Jig 8-Pack

    In stock
    €6.49 €7.31
  • Rapala Scatter Rap Husky 13 cm vaappu - Happy Angler
    Bestseller!

    Rapala Scatter Rap Husky 13 cm Plug

    (4)
    In stock
    €11.37
  • Rapala Rattlin' Minnow Spoon 8 cm lusikkauistin - Happy Angler
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    Rapala Rattlin' Minnow Spoon 8 cm Spoon

    (249)
    In stock
    €8.93
  • Rapala Rippin Rap 5 cm lajitelma Kalastajan Kanava 2 samea vesi - Happy Angler
    Bestseller!

    Rapala Rippin Rap 5 cm Assortment Kalastajan Kanava 2 Murky Water

    (5)
    In stock
    €16.25
  • Rapala Snare 6 cm 16 g
    2026 NEW

    Rapala Snare 6 cm 16 g

    In stock
    €8.12
  • Rapala Jigging Shadow Rap 7 cm kevennetty tasapainopilkki - Happy Angler
    Bestseller!
    Up to 50% OFF

    Rapala Jigging Shadow Rap 7 cm Lightweight Balance Jig

    In stock
    From €5.28 €10.56
  • 2026 NEW

    Rapala CrushCity The Jerk 13 cm Jig 5-Pack

    In stock
    €6.49
  • Rapala CountDown Elite 7,5 cm vaappu - Happy Angler
    Up to 22% OFF

    Rapala CountDown Elite 7.5 cm Plug

    In stock
    €11.37 €14.62
  • Rapala Countdown 7 cm vaappu - Happy Angler
    Top Rated!

    Rapala Countdown 7cm Plug

    (20)
    In stock
    €10.56
  • Rapala Rippin Rap 5 cm lajitelma Kalastajan Kanava 1 kirkas vesi - Happy Angler
    Bestseller!

    Rapala Rippin Rap 5 cm Assortment Kalastajan Kanava 1 Clear Water

    (5)
    In stock
    €16.25
  • Rapala Minnow Spoon 8 cm ruohikkouistin - Happy Angler
    Top Rated!

    Rapala Minnow Spoon 8 cm Weedless Lure

    (249)
    In stock
    €7.31
  • Rapala Soft Olio 18 cm kalajigi - Happy Angler
    Bestseller!

    Rapala Soft Olio 18 cm Fish Jig

    (2)
    In stock
    €6.49
  • Rapala Weedless Minnow Spoon 7 cm 30v erikoisvärit - Happy Angler
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    Rapala Weedless Minnow Spoon 7 cm 30th Anniversary Special Colorways

    (249)
    In stock
    €7.31
  • 2026 NEW

    Rapala Essentials Zander Trolling Cloudy 2.0 Lure Assortment

    In stock
    €21.12
  • Rapala Minnow Spoon Magnum ruohikkouistin - Happy Angler
    Top Rated!

    Rapala Minnow Spoon Magnum Weedless Lure

    (249)
    In stock
    €8.12
  • Rapala Weedless Minnow Spoon 8 cm 30v erikoisvärit - Happy Angler
    Top Rated!

    Rapala Weedless Minnow Spoon 8 cm 30th Anniversary Special Colorways

    (249)
    In stock
    €7.31
  • Rapala Rap-V Perch Bladed Jig 21 g Chatterbait

    Rapala Rap-V Perch Bladed Jig 21 g Chatterbait

    (2)
    In stock
    €13

  • Rapala CrushCity Soft Pack Limited Edition Jig Assortment + Rapid Pack Bag

    In stock
    €40.63

  • Rapala CrushCity Soft Pack Finesse Limited Edition Jig Assortment + Rapid Pack Bag

    (2)
    In stock
    €40.63
  • 2026 NEW

    Rapala Essentials Zander Trolling Sunny 2.0 Lure Assortment

    In stock
    €21.12
  • Rapala Team Esko 7 cm vaappu - Happy Angler

    Rapala Team Esko 7 cm Plug

    (54)
    In stock
    €10.56
  • Rapala Sportsman´s R-Grip Collar Short Winter Boots with Studs
    Bestseller!

    Rapala Sportsman´s R-Grip Collar Short Winter Boots with Studs

    (26)
    In stock
    €52.82
  • 2026 NEW

    Rapala Essentials Pike Weedless Sunny 2.0 Lure Assortment

    In stock
    €19.50
  • Rapala CrushCity Salted NedRoll 8 cm Jig 7-Pack
    2026 NEW

    Rapala CrushCity Salted NedRoll 8 cm Jig 7-Pack

    In stock
    €6.49
  • 2026 NEW

    Rapala Essentials Trout & Rainbow Sunny 2.0 Lure Assortment

    (1)
    In stock
    €17.87
  • 2026 NEW

    Rapala Rap Wrap Rod Lure Cover

    In stock
    €7.31
  • Rapala Scatter Rap Tail Dancer 9 cm vaappu - Happy Angler

    Rapala Scatter Rap Tail Dancer 9 cm Plug

    (4)
    In stock
    €13
  • 2026 NEW

    Rapala Essentials Perch Sunny 2.0 Lure Assortment

    In stock
    €16.25
  • 2026 NEW

    Rapala Super Stainless Seel Angled Pliers 23 cm

    (1)
    In stock
    €28.44
  • Rapala X-Rap Otus 25 cm Jerkbait

    Rapala X-Rap Otus 25 cm Jerkbait

    (5)
    In stock
    €21.12
  • 2026 NEW

    Rapala Essentials Pike Weedless Cloudy 2.0 Lure Assortment

    In stock
    €19.50
  • 2026 NEW

    Rapala Rapid Pack for Jig Pouches

    (1)
    In stock
    €12.18

Rapala

Lauri Rapala (1905-1974) became the father for the world's most beknowned plug lure, Rapala Original, and founded the world's largest lure factory, Rapala VMC Oyj.

Lauri hand carved his first lures in 1936. He got the idea of a plug out of cork from an American lure. Lauri fished his plug in the stern when he rowed to put out nets. The first plugs were sold in 1938.

The sad news about Marilyn Monroe passing away in 1962 had an enormous effect on the popularity of Rapala-lures. This due to the most sold issue of Life Magazine having a first page article of the actresses death, but also a praising article that presented the Rapala-lure. Three million lures were ordered within a few weeks, during a time when the yearly production was around 200 000.

Finland's president Urho Kekkonen assigned Lauri Rapala with an economic council title in 1968 as a sign of recognition for both international and local economy. The legendary outdoorsman Lauri Rapala passed away due to artery coronary disease at the age of 69, in October of 1974.

The Rapala brand carries on the success story to this day.