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WINTER SALESAVE 10 %!Rapala Kalatakuu Ahven Sunny Balance Jig Set for Perch 3-Pack
Temporarily out of stockSale price 18,28 € Regular price 20,31 €Unit price /UnavailableRapala Stealth FXF 6" Filetting Knife
Temporarily out of stockRegular price 28,44 €Unit price /Unavailable-
Rapala CrushCity The Curl 7.5 cm Jig 4-Pack
+6In stockRegular price 4,87 €Unit price /Unavailable
Up to 14% OFF-
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Rapala Kalatakuu Hauki Weeds Sunshine Lure Assortment
In stockRegular price 16,25 €Unit price /Unavailable
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+3In stockRegular price 4,87 €Unit price /Unavailable
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Rapala Scoop-R Silicon L Landing Net w/ Rubber Mesh
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In stockRegular price 24,37 €Unit price /Unavailable-
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In stockRegular price 24,37 €Unit price /Unavailable-
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Grand Opening Deal!Up to 20% OFFIn stockSale price 8,45 € Regular price 10,56 €Unit price /Unavailable
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Rapala X-Light Crank Mid Runner 3.5 cm Plug
+1In stockRegular price 7,31 €Unit price /Unavailable
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Rapala Weedless Minnow Spoon 8 cm 30th Anniversary Special Colorways
In stockRegular price 7,31 €Unit price /Unavailable
Rapala Weedless Minnow Spoon 7 cm 30th Anniversary Special Colorways
In stockRegular price 7,31 €Unit price /Unavailable
Rapala Kalatakuu Ahven Sunshine Lure Assortment
In stockRegular price 16,25 €Unit price /Unavailable
Rapala CrushCity Ned BLT 7.5 cm Jig 3-pack
+2In stockRegular price 4,87 €Unit price /Unavailable
WINTER SALEUp to 50% OFF+4In stockSale price 3,25 € Regular price 6,49 €Unit price /Unavailable
Temporarily out of stockRegular price 20,31 €Unit price /Unavailable
Rapala
Lauri Rapala (1905-1974) became the father for the world's most beknowned plug lure, Rapala Original, and founded the world's largest lure factory, Rapala VMC Oyj.
Lauri hand carved his first lures in 1936. He got the idea of a plug out of cork from an American lure. Lauri fished his plug in the stern when he rowed to put out nets. The first plugs were sold in 1938.
The sad news about Marilyn Monroe passing away in 1962 had an enormous effect on the popularity of Rapala-lures. This due to the most sold issue of Life Magazine having a first page article of the actresses death, but also a praising article that presented the Rapala-lure. Three million lures were ordered within a few weeks, during a time when the yearly production was around 200 000.
Finland's president Urho Kekkonen assigned Lauri Rapala with an economic council title in 1968 as a sign of recognition for both international and local economy. The legendary outdoorsman Lauri Rapala passed away due to artery coronary disease at the age of 69, in October of 1974.
The Rapala brand carries on the success story to this day.
