Happy Days - Lures

Welcome to our renewed online store!

(17084) reviews

🎉 10% EXTRA OFF EVERYTHING, also already discounted items!* 🎉
Valid only until tomorrow Sep 22 at 8:00 AM CET.

🥳 10% EXTRA OFF EVERYTHING!* – including already discounted items!

⏰ The extra discount is valid only until tomorrow morning, Sep 22 at 8:00 AM CET!

  • HAPPY DAYS is nearly over! 2000+ Happy Days deals Valid only until tomorrow Sep 22 at 8:00 AM CET.
  • Incredible Daily Deals!

The discount is applied automatically at checkout when your order total exceeds €30. *The discount does not apply to marine electronics.
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  • Top Rated!
    HAPPY DAYS!

    Patriot Baitfish Mystery Box Jig Assortment Perch

    (11)
    In stock
    €16.25 €28.44
  • Top Rated!
    HAPPY DAYS!

    Patriot Baitfish Mystery Box Jig Assortment Zander

    (11)
    In stock
    €16.25 €28.44
  • Savage Gear Gravity Twitch 8.3 cm Plug
    HAPPY DAYS!
    Up to 50% OFF

    Savage Gear Gravity Twitch 8.3 cm Plug

    In stock
    €4.47 €8.93
  • Abu Garcia Beast Hi-Lo Jointed Floating 12 cm Plug
    HAPPY DAYS!
    Up to 53% OFF

    Abu Garcia Beast Hi-Lo Jointed Floating 12 cm Plug

    In stock
    €5.68 €12.18
  • HAPPY DAYS!
    SAVE 50 %!

    Berkley Powerblade 11 g 3-Pack

    (1)
    In stock
    €8.12 €16.25
  • Abu Garcia Beast Rattlin Atom 12 cm 45 g Spoon Lure
    HAPPY DAYS!
    Up to 55% OFF

    Abu Garcia Beast Rattlin Atom 12 cm 45 g Spoon Lure

    In stock
    €4.06 €8.93
  • Rapala Kallan 26 g lusikkauistin - Happy Angler
    Bestseller!
    HAPPY DAYS!

    Rapala Kallan 26 g Spoon

    (5)
    In stock
    From €10.56 €13.81
  • Illex Dexter Shad 34 cm kalajigi - Happy Angler
    Bestseller!
    HAPPY DAYS!

    Illex Dexter Shad 34 cm Fish Jig

    (5)
    In stock
    €9.75 €11.37
  • HAPPY DAYS!
    Up to 50% OFF

    Savage Gear 3D Sticklebait Tailspin 13 g

    In stock
    €4.06 €8.12
  • Mikado M-Tail 6 g - Happy Angler
    HAPPY DAYS!
    Up to 33% OFF

    Mikado M-Tail 6 g

    (3)
    In stock
    €3.24 €4.87
  • Abu Garcia Toby 20 g Spoon Lure
    Top Rated!
    HAPPY DAYS!

    Abu Garcia Toby 20 g Spoon Lure

    (41)
    In stock
    €3.24 €6.49
  • Savage Gear 4D Herring Big Shad 25 cm 300 g jigi - Happy Angler
    HAPPY DAYS!
    Up to 50% OFF

    Savage Gear 4D Herring Big Shad 25 cm 300 g Jig

    In stock
    €10.16 €20.31
  • HAPPY DAYS!
    Up to 54% OFF

    Berkley DEX Ripper 7 cm Bladebait

    In stock
    €4.87 €10.56
  • Berkley Pulse Fry Deep 3.8 cm Plug
    HAPPY DAYS!
    Up to 50% OFF

    Berkley Pulse Fry Deep 3.8 cm Plug

    In stock
    €3.24 €6.49
  • Westin BullTeez Shadtail 7,5 cm jigi 3 kpl/pkt - Happy Angler
    Bestseller!
    HAPPY DAYS!

    Westin BullTeez Shadtail 7.5 cm Jig 3-Pack

    (2)
    In stock
    From €3.24 €4.87
  • Savage Gear 3D Roach Ready to Fish 15 cm - Happy Angler
    Bestseller!
    HAPPY DAYS!

    Savage Gear 3D Roach Ready to Fish 15 cm

    In stock
    From €5.28 €10.56
  • HAPPY DAYS!
    Up to 54% OFF

    Berkley DEX Mullet 9 cm Popper

    In stock
    €4.87 €10.56
  • Mikado Sicario Pike Tail 18 cm jigi 2 kpl/pkt - Happy Angler
    HAPPY DAYS!
    Up to 22% OFF

    Mikado Sicario Pike Tail 18 cm Jig 2-pack

    (4)
    In stock
    €5.68 €7.31
  • Savage Gear 3D Perch Ready to Fish 12,5 cm - Happy Angler
    HAPPY DAYS!
    Up to 55% OFF

    Savage Gear 3D Perch Ready to Fish 12.5 cm

    In stock
    From €4.06 €8.93
  • Savage Gear 3D Herring Shad V2 17,5 cm 2 kpl/pkt - Happy Angler
    HAPPY DAYS!
    Up to 50% OFF

    Savage Gear 3D Herring Shad V2 17.5 cm 2-Pack

    In stock
    €5.28 €10.56
  • Mikado Fishunter 5 cm jigi 5 kpl/pkt - Happy Angler
    HAPPY DAYS!
    Up to 25% OFF

    Mikado Fishunter 5 cm Jig 5-pack

    (19)
    In stock
    From €2.43 €3.24
  • Hurricane Grimner Deep 9 cm Plug
    2026 NEW
    HAPPY DAYS!

    Hurricane Grimner Deep 9 cm Plug

    (1)
    In stock
    €4.87 €5.68
  • Mikado MFT Swimbait 10 cm jerkki - Happy Angler
    Bestseller!
    HAPPY DAYS!

    Mikado MFT Swimbait 10 cm Jerkbait

    (1)
    In stock
    €7.31 €8.93
  • Savage Gear Cutbait Herring 20 cm 270 g jigi - Happy Angler
    HAPPY DAYS!
    Up to 47% OFF

    Savage Gear Cutbait Herring 20 cm 270 g Jig

    In stock
    From €8.12 €15.43