Skip to content

Welcome to our renewed online store!

(15569) reviews

Customer service FAQ

Country/Region

United States (EUR €)

Search

Menu

Fishing
Marine Electronics
Boating
Clothing
Camping
Campaigns
OUTLET
New Arrivals
Top Brands
Get inspired

Reliable global deliveries
Shipping with trusted partners
Secure payment methods

Happy Angler Club

At Happy Angler, we love fishing, boating, and spending time in nature.

As a member, you’ll receive timely and inspiring club communications, top deals, tips, and benefits available exclusively to our club members.

By joining, you accept the terms and conditions—read the terms here.

First and last name

Email *

Phone number *

Yes please, I want to receive club communications as well as exclusive benefits and offers.

Welcome to the Club!

You are now a member of the Happy Angler Club. You will soon receive more information about member benefits by email.

😎 SUMMER SALE: Over 1500 Products on Sale!

Home › Black Friday

Black Friday

(1381 products)

Sort by

Featured
Most relevant
Best selling
Alphabetically, A-Z
Alphabetically, Z-A
Price, low to high
Price, high to low
Date, old to new
Date, new to old

View as List Grid

FiltersFilter & Sort

Applied Filters

Clear all

Sort by

Featured
Most relevant
Best selling
Alphabetically, A-Z
Alphabetically, Z-A
Price, low to high
Price, high to low
Date, old to new
Date, new to old

Price

From €

-

To €

From To

Clear

Brand

Clear

Target Species

Perch (191)
Pike (155)
Zander (135)
Trout (96)
Salmon (9)
Asp (22)
Other salmonidae (64)

Clear

Length cm

Min Length cm cm

-

Max Length cm cm

Min Length cm Max Length cm

Clear

OUTLET

< -50 % (240)
> -50 % (116)

Clear

Screen size "

4 (5)
5 (5)
6 (2)
7 (17)
9 (21)
10 (13)
12 (22)
15 (1)
16 (9)
13 (2)
17 (2)
3,5 (1)

Clear

Size range

Under 1000 (1)
1000 (7)
2000 (11)
2500 (3)
3000 (14)
4000 (10)
6000 (2)
7000 (3)

Clear

Lure recommendation maximum

max. 5 g (1)
max. 10 g (13)
max. 15 g (17)
max. 20 g (14)
max. 35 g (53)
max. 50 g (19)
max. 70 g (9)
max. 80 g (8)
max. 100 g (8)
max. 150 g (10)
max. 200 g (8)
max. 250 g (1)
Lbs (13)

Clear

Thickness mm

0.01 - 0.09 mm (3)
0.10 - 0.19 mm (19)
0.20 - 0.29 mm (21)
0.30 - 0.39 mm (27)
0.40 - 0.49 mm (12)
0.50 - 0.90 mm (4)
+1mm (4)

Clear

Handedness

Changeable (1)
Left (20)
Right (21)

Clear

Fishing class

5/6 (1)
7/8 (1)
#3 (1)
#5 (2)
#5/6 (1)
#6 (4)
#7 (1)
#8 (1)

Clear

Floatibility

Floating (31)
Sinking (32)
Slowly sinking (15)
Suspending (6)

Clear

Roll size m

Less than 100 m (8)
100 - 200 m (10)
200 - 1000 m (7)
Over 1000 m (8)
3200 (1)

Clear

Line type

#6 Vibe 85+ (1)
WF (1)

Clear

Size

Clear

Hook size

1 (9)
2 (10)
3 (1)
4 (9)
6 (6)
8 (1)
1/0 (12)
14/0 (1)
16/0 (1)
2/0 (9)
3/0 (5)
4/0 (3)
5/0 (1)
8/0 (1)
Mix (3)

Clear

Number of parts pcs

2 (88)
3 (6)
4 (15)
5 (1)
1+1 (5)
Tele (11)

Clear

Weight g

max. 10 g (108)
max. 30 g (94)
max. 50 g (38)
max. 100 g (58)
max. 150 g (49)
max. 200 g (42)
max. 300 g (52)
max. 500 g (22)
max. 700 g (13)
max. 1000 g (4)
Over 1000g (3)
10.2 (1)
10.3 (1)

Clear

Availability

In stock (1316)
Out of stock (308)

Clear

SUMMER SALE!
Up to 20% OFF

Abu Garcia Atom 55 g Spoon Lure

(2)

Flash S Blue H-Tiger K S BGL Flash G Green Zebra Gold Redhead Black and Red
In stock

Sale price From 8,45 € Regular price 10,56 €
Bestseller!
SUMMER SALE!

Fladen Feather Flash Rig

(1)

#3/0 #7/0
In stock

Sale price From 3,04 € Regular price 4,06 €
Made in Finland
Up to 50% OFF

Kuusamo Timanttitoukka 2 cm mormyshka

(1)

C GR-FYe-FR R-BL
In stock

Sale price From 2,65 € Regular price 5,28 €
Made in USA
SAVE 20 %!

Plano Adjustable Double-Sided Stowaway Large Lure Case

(3)

In stock

Sale price 6,49 € Regular price 8,12 €
SUMMER SALE!
SAVE 45 %!

Gunki Skyward Trip Spinning Rod
210 cm 5-20 g 5-os
In stock

Sale price 48,76 € Regular price 88,59 €
Up to 30% OFF

The Pig Giant Pig Tail 40 cm Fish Jig
Spotted Bullhead Natual Perch OB Baltic Herring Burbot Shitty Roach Green Motoroil Pike UV The Red Baron Midnight Shiner Golden Eye Motoroil Ronin Gold Miner
In stock

Sale price From 9,09 € Regular price 13 €
Made in Finland
Up to 30% OFF

HK Varma XL Kalkkaro 17 cm Deep-dive Plug

(1)

Mustakulta, kromi Mustaposki Papukaija Ranskalaista Hopeaa, kromi Lapinkulta, kromi Pielisen Moniväri, kultahile Neonraita Savumuikku, kultahile Tiikeri, hologrammihile Hehkuva Punapää, maali Mustaa Kuparia, kromi Cocktail, hile
In stock

Sale price From 9,67 € Regular price 13,81 €
SUMMER SALE!
Top Rated!

Abu Garcia Veritas Spinning Rod

(4)

193 cm 2-10 g
In stock

Sale price From 40,63 € Regular price 73,14 €
Up to 25% OFF

Savage Gear 3D Whitefish Shad 20 cm Fish Jig

(1)

Pike Blue Silver Green Silver Lemon Tiger Golden Ambulance
In stock

Sale price From 6,09 € Regular price 8,12 €
SUMMER SALE!
Up to 20% OFF

Mikado Sicario 14 cm Jig 2-pack
Bleeding Dace Bleak Bloody Perch UV Firetiger UV Orange Perch UV Roach UV Red Tiger Shiny Fry
In stock

Sale price From 5,84 € Regular price 7,31 €
SUMMER SALE!
Up to 20% OFF

Mikado Sicario Pike Tail 14 cm Jig 2-pack

(2)

Bleeding Dace Bloody Perch UV Firetiger UV Orange Perch UV Roach UV Red Tiger Spotted Bullhead
In stock

Sale price From 5,20 € Regular price 6,49 €
SUMMER SALE!
Up to 15% OFF

Rapala CrushCity Ned BLT 7.5 cm Jig 3-pack
Albino Pearl Bama Craw Coppertreuse Goby Green Pumpkin Magic Perch
In stock

Sale price From 4,14 € Regular price 4,87 €
Up to 40 € off

Norfin Discovery 3 Camo Thermal Suit

(3)

XL
In stock

Sale price From 283,65 € Regular price 324,29 €
SAVE 37 %!
Abu Garcia Altum DLC Syncro Baitcasting Reel

(1)

In stock

Sale price 81,27 € Regular price 129,23 €
SUMMER SALE!
Made in Finland

Nils Master Invincible Shallow 15 cm Plug

(182)

007 043 070 078 090 115 148 220 227 274 Glow 194
In stock

Sale price From 15,19 € Regular price 17,87 €
Bestseller!
SAVE 17 %!
LTC Smart Living Folding Sofa

(2)

Special Order Item. Estimated delivery: 7-12 weekdays

Sale price 80,46 € Regular price 96,72 €
SUMMER SALE!
Up to 89 € off

Westin W6 200 Baitcasting Reel
201 left 7,3:1
In stock

Sale price From 112,97 € Regular price 202,37 €
SUMMER SALE!
SAVE 75 %!
Savage Gear Fireball Pro Pack 30-Pack
In stock

Sale price 4,06 € Regular price 16,25 €
SUMMER SALE!
Up to 29% OFF

Illex Dexter Eel 21 cm Jig
Magic Ayu Magic Pike Blue Gill Northern Pike
In stock

Sale price 4,06 € Regular price 5,68 €
Up to 50% OFF

JASU Mormuska 4 mm 2-pack
Oranssi Papukaija Kulta
In stock

Sale price From 2,03 € Regular price 4,06 €
Bestseller!
SAVE 56 €
Bronco Gen II Winch 3500 Electric Winch

(1)

In stock

Sale price 202,37 € Regular price 259,27 €
SUMMER SALE!
Made in Finland

TUME-lure 6 cm

(1)

2 11 54 82 93 150 152 184 224 227
In stock

Sale price From 11,04 € Regular price 13 €
Up to 50% OFF

Svartzonker Squarepusher 14 cm Jerk

(1)

C12 Green Metal Motoroil C17 OR Belly Perch C21 Nors
In stock

Sale price From 8,12 € Regular price 16,25 €
Up to 30% OFF

Daiwa Prorex Flex Blade Jig 14 g
Purple Smelt Chartreuse
In stock

Sale price From 5,68 € Regular price 8,12 €
SUMMER SALE!
Made in Finland

TUME-lure 12 cm Tikku

(5)

2 34 93 150 160 177 196 199 206 211 213 218
In stock

Sale price From 11,04 € Regular price 13 €
Bestseller!
SUMMER SALE!

Savage Gear 3D Roach Ready to Fish 15 cm
Roach Firetiger Hugo Clear Rudd Green Silver
In stock

Sale price From 8,45 € Regular price 10,56 €
SUMMER SALE!
Made in Finland

Nils Master Invincible Deep Runner 15 cm Plug
007 032 070 090 091 092 093 152 230 274 Glow 196
In stock

Sale price From 15,19 € Regular price 17,87 €
UV protection!
Up to 9% OFF

Grundens Tough Sun Hoodie UPF50 Fishing Shirt
M L XXL XL XXXL
In stock

Sale price 40,63 € Regular price 44,69 €
Bestseller!
SAVE 50 %!
Patriot Ice QuickDrop Ice Fishing Combo w/ Two Tips

(1)

Temporarily out of stock

Sale price 24,38 € Regular price 48,76 €
2026 NEW
Up to 16% OFF

Rapala Precision Xtreme Air Boss Saltwater 10 cm Plug

(1)

Anchovy Live Blue Sardin Ghost Sandeel Pilchard Silver Fluorecent Chartreuse UV
In stock

Sale price 13 € Regular price 15,43 €
Up to 50% OFF

Eumer Spintube Arctic 6 g Fly

(2)

Orange Black Pink White
Temporarily out of stock

Sale price From 2,84 € Regular price 5,68 €
Up to 30% OFF

Strike Pro Buster Swim 13 cm Jerkbait

(3)

Red Devil Spotted Bullhead Sucker Punch Blue Chrome OB Burbot Elritsa Special Pike Smolt Golden Ridgeback Red Rock Black Shadow Lightning Perch Night Spawn Green Tiger Bemidji Blonde Pierre Monjarret Dirty Rio Tetra Neon Tiger Tetra Tiger Cichlid Cosmic Blue Natural Roach Acid Roach Clown Shoes Gold Miner Pierre Monjarret V2
In stock

Sale price From 10,23 € Regular price 14,62 €
Top Rated!
SAVE 243 €
Lowrance Elite FS 9” Combination Device (transducer not included)

(6)

In stock

Sale price 730,66 € Regular price 974,49 €
SUMMER SALE!
Top Rated!
Garmin Striker Vivid 4cv Sonar

(6)

In stock

Sale price 153,61 € Regular price 169,86 €
Up to 50% OFF

Lucky John Classic 8 cm Balance Jig
13H 15H 20 26RT 31RT
In stock

Sale price From 2,03 € Regular price 4,06 €
Up to 30% OFF

K.P Baits Micro 2 g Jig Head 5-pack

(1)

#2 #4
In stock

Sale price From 2,27 € Regular price 3,24 €
SUMMER SALE!
SAVE 55 %!

Savage Gear Fold-up Beanie Orange

(2)

In stock

Sale price 4,06 € Regular price 8,93 €
Up to 30% OFF

Ruthless Stand Up Jig Head 13 g 3pcs.

(3)

#4 #1/0 #2/0 #3/0
In stock

Sale price From 2,27 € Regular price 3,24 €
SUMMER SALE!
Made in Finland

TUME-lure 12 cm Deep

(5)

002 005 092 093 150 152 176 177 211 213 218 226
In stock

Sale price From 11,04 € Regular price 13 €
Up to 20% OFF

Abu Garcia Max STX Baitcasting Combo

(1)

198 cm 10-40 g
In stock

Sale price From 96,88 € Regular price 121,10 €
SUMMER SALE!
Up to 20% OFF

Veka Luikero 27 cm Jig
1 2 3 4 5 6 7
In stock

Sale price From 3,90 € Regular price 4,87 €
Up to 25% OFF

BKK Chimera Worm Hook

(1)

#5/0
In stock

Sale price From 3,04 € Regular price 4,06 €
Bestseller!
SAVE 20 %!

Mikado rod rack

(3)

In stock

Sale price 32,50 € Regular price 40,63 €
SUMMER SALE!
SAVE 203 €
Big Red Standup Paddleboard 366 x 84 cm

(3)

In stock

Sale price 161,74 € Regular price 364,92 €
Up to 30% OFF

Mikado Angry Crayfish 7 cm Jig 3-pack
350 556 559 561 562
In stock

Sale price From 2,27 € Regular price 3,24 €
SUMMER SALE!
Up to 15% OFF

Pomperi PRO-X12 12 cm Plug
101 103 105 109 110 112 113 117 118 120 121 122 123 124 125 126 128 127
In stock

Sale price From 8,28 € Regular price 9,75 €
Bestseller!
SAVE 50 %!

Flash Eye LED Blink Multicolor Ice Lure w/ UV Hook 4 cm
Temporarily out of stock

Sale price 2,44 € Regular price 4,87 €
SAVE 30 %!
Mitchell MX Pro Spinning Combo
In stock

Sale price 45,51 € Regular price 65,01 €

Showing 384 of 1381

Your cart

Your cart is empty

Subtotal:0 € EUR

Loading...

Global shipping

Reliable deliveries with UPS and national post.
Secure payments

Plenty of payment options.
30-day returns

To ensure your satisfaction
500,000+ happy customers

Join the growing community that loves our products!
A trusted choice since 2011

Years of experience ensure reliable quality and service

Fishing experts at your service. Feel free to ask — we’re happy to help! 🎣

customerservice@happyangler.com

Facebook
YouTube
Instagram

Do you need help?

Customer Service
Shipping Methods & Costs
Payment Methods
Returns and Reclamations
How To Order From The Online Store
About Happy Angler
Company Orders

Club and reviews

Join the Happy Angler Club
About the Happy Angler Club
Product Reviews
Company Reviews
How to Write a Product Review
Instagram Gallery
FAQ

Learn something new

Fishing Tips
Get inspired

Payment methods

Country/Region

United States (EUR €)

Language

English
Suomi

@ 2026 Happy Angler.

GDPR and Terms of Use for the Happy Angler Online Store
Terms of Purchase
Terms of Use
GDPR and Privacy Policy