Ruthless Fishing - By Fishermen, For Fishermen

Ruthless Fishing is a Finnish fishing equipment brand created by sport fisherman Joonas Väntti. Its continuously growing and developing product range offers a wide selection of popular fishing gear for anglers targeting predatory fish. The Ruthless Fishing selection includes the super popular Orka jigs, Ruthless Rods rods made in collaboration with American Tackle, as well as Slim Keeper and Stand Up jig heads.